First mover advantage of Kwai
Kwai is the first to make short videos, formerly called GIF Kwai. Initially, people created humorous animated images, and later turned them into short videos. There are many users in the Kwai sinking market, and everyone in the third and fourth tier cities uses Kwai.
The rise of Tiktok
Tiktok was done later, and ByteDance was done. The Tiktok algorithm is powerful. You can push whatever you like. And there are many young people in Tiktok, and people in the first and second tier cities use Tiktok. Tiktok later made live broadcast and e-commerce, with more and more functions.
Why can't we fight
Because of the algorithm. Kwai focuses on the following page, which can only be seen after the people you follow update. Tiktok is the recommendation page. You don't need to pay attention to it, just brush it. The algorithm will give you what you like to see. Moreover, Tiktok has a strong operation, and invited all the stars here. Everyone went to Tiktok to see the stars.
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