The Brilliance of Taobao
Taobao has been engaged in e-commerce for 20 years and used to be the leader in e-commerce. In the past, everyone used to shop online on Taobao, where there were many things and they were cheap. Taobao has hundreds of millions of users, and Tmall is also Taobao's, with big brands opening stores on Tmall.
The Rise of Pinduoduo
Pinduoduo is a later e-commerce platform that focuses on affordability. Pinduoduo is cheaper to buy things and group together. Let's invite friends to join the group together. And Pinduoduo is promoted on WeChat, where everyone can buy things without having to use the Taobao app.
Why can't we fight
No, it was Pinduoduo that took over Taobao's sinking market. Taobao users are all in first - and second tier cities, while Pinduoduo users are in third - and fourth tier cities and rural areas. And Pinduoduo products are cheaper, people think Pinduoduo products are cheap and are willing to buy them on Pinduoduo. Taobao products are expensive, and people think that Taobao is used by people in big cities.
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