The Brilliance of Taobao
In the 2010s, Taobao was the leader of Chinese e-commerce. Tmall and Alipay are ecologically complete. Urban white-collar workers use Taobao to buy things.
The Rise of Pinduoduo
Pinduoduo was established in 2015, following a low price strategy. Group buying and slashing, spreading quickly on WeChat. The sinking market, third - and fourth tier cities and rural areas, no one competes with it.
Why can't we fight
Because of the price. Taobao items are expensive, while Tmall is even more expensive. Pinduoduo offers free shipping for 9.9 yuan, which is cheaper than wholesale prices. Moreover, there are many Chinese people and a large base of low-income individuals. Now Taobao also offers discounted versions, but user habits have already developed.
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